6 Ways Your Brand Personality Should Add Value
People express themselves in part by the brands that they buy, especially when the brand is socially visible.
A brand personality can help lead to brand loyalty.
A brand personality can also represent functional benefits and brand attributes. It can be easier to create a personality that implies a functional benefit than to convincingly communicate that a functional benefit exists. Further, it is harder to attack a personality than a functional benefit.
As a practical matter, decisions need to be made about brand communications packages including advertising, physical packaging, promotions, events, customer touch points, digital programs and more.
A strong brand personality such as those surrounding can provide energy by adding interest and involvement; it effectively amplifies brand perception and experiences.